UK 'Renting' My Videos

[tweaker]

Guys

Got a client who wants to rent my videos I have shot and about to shoot

Seems fair to me. It means I potentially will have a long term client paying me monthly for a protracted period of time rather than a one hit deal.

Client will obviously use videos to promote his business. Effectively he is paying me to advertise my business.
All footage is watermarked with my details and I retain copyright. It will be used on social media and at exhibitions.

The crux is I have never had this before and any ideas what I should be charging on a monthly basis if I go ahead with this business model? Anyone done something similar?

Thanks in advance

 

[Jonathan Ross]

I have been making my living from stock stills and footage sales for 25 years. My best advice would be to go to Stock Video, Stock Footage, Clips, Royalty Free Videos | Getty Images key word search your content and find similar, go to pricing establish a price and use it to set your own. I would discount from the Getty site but at least it gives you somewhere to start.

Best of luck,
J

 

[pixl45]

I'd try Dissolve.com -- they're a little more selective, and tend to pay a little better. "Renting" isn't really the term that's used... it's called "licensing". If your client is looking for a fixed (limited) term and a degree of exclusivity, that will fall under "Rights Managed".If they are looking for open-ended unlimited use with no exclusivity, that falls under "Royalty-Free".

Rights-Managed pays more, but is very hard to police. Not many clients go for rights-managed stock anymore.